When it comes to technology, we mean business
Our work, your story
CX3 Marketing is focused on three different markets
The founders of CX3 have been at the forefront of automotive infotainment and telematics developments for over a decade. We know the companies and the people who are disrupting and reinventing the industry. We understand the trends and how they’ll impact automotive for years to come. And most importantly, we have insight into the issues and challenges that threaten to change the entire ecosystem.
The embedded industry is where engineering is hard-core and where the founders of CX3 cut their teeth. We know things are a little different when every cycle counts, when RAM is measured with a K and not a G, and when being rock solid is more important than being clever. Understanding technology and explaining its value to both programmers and presidents is where we shine.
Market adoption of a B2B technology product is dependent upon reducing perceived risk. No one understands this better than the founders of CX3 who have marketed everything from graphics engines to telecoms infrastructure. We understand the long buying cycle and the numerous touch points required to evolve prospects into customers.
What sets CX3 apart is our unique blend of engineering experience and marketing excellence.
We know this is hard to find because we spent decades looking for it.
CX3 understands technology. Our thirty years of hands-on experience in software engineering means we appreciate the intricacies of technical products. We grok the challenges engineers face and what keeps management up at night. Moreover, we know how to position products so that their benefits resonate with both.
CX3 gets marketing. We understand it’s a complex process that requires an integrated approach to creating and delivering product, and to communicating its value. Our two decades of experience in product marketing and marketing communications means we are remarkably competent at both big picture thinking and detailed execution.
I’m very impressed with your work and thankful to have you on our team. CX3 has truly done a remarkable job and is a great asset to the Connected Car Expo!Lisa Kaz · President · LA Auto Show
Tremendous value for understanding the auto market. I’ve got a printout of your advice posted over my desk... and I normally like my office walls empty.Jeff Payne · President · Open Car
Working with CX3 is efficient, constructive, and very pleasant. They have a deep understanding of our technology domain, which makes things much easier.Till Adam · Services Director · KDAB
It’s great to work with people who immediately ‘get’ technology. CX3 was up to speed from day one and continues to deliver with little input and no hand holding.Frank Pellitta · President · Assured Telematics, Inc.
Andy is one of the most knowledgeable, good-natured guys in the connected car business. He delivers industry leadership by means of his understanding of how hardware and software and, ultimately, consumers interact in cars.Roger Lanctot · Associate Director · Strategy Analytics
Nancy is one of those rare communications professionals that feels completely at home taking highly technical content and marketing it in a way that is consumable, compelling, and on point. She holds herself to a very high standard, which is reflected in the work she produces.Trisha Cooke · Marketing Director · Mxi Technologies
Only one word for the interview... INCOMPARABLEShamik Ghosh · Associate Editor · Telematics Wire | Smart Automotive
Andy's multifaceted technical and marketing background provides him with an unparalleled skill to quickly assimilate in-depth technical details and then implement sensible real-world objectives for any project.Joe Cusumano · Director NA Auto Sales · QNX Software Systems
Nancy is a highly experienced marketing professional with both strategic abilities and tactical skills. A first-rate writer, she continually brings new skills and fresh ideas to her work to consistently deliver top-quality results.Miriam Rautiainen · Director, Marketing · Senstar Corporation
Andy has real industry experience from both the perspective of a supplier and a customer, which makes him uniquely qualified. He is adept at modifying the message for different audiences and levels of knowledge.Linda Campbell · Director, Global Carrier Channels · QNX Cloud
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is a sought-after expert in the automotive technology industry. Andy’s reputation is rooted in hands-on experience in the automotive and embedded trenches – software architecture and engineering, technical sales, and product marketing – for well over two decades. As a well-known and well-connected automotive technology evangelist, he is the winner of the 2015 Top Car Celeb, Analyst, or Advocate Award from Auto Connected Car News and is the Conference Program Director for the LA Auto Show’s Connected Car Expo for the third year running.
is a highly accomplished marketing communications professional and writer with over 20 years experience in automotive electronics, mobile, telecoms, and general embedded software. Prior to founding CX3 Marketing, Nancy worked at QNX Software Systems for 13 years — first as a writer and then as the automotive marketing communications manager, where she was responsible for the promotional strategy and marketing execution for the company's primary market. Nancy is best known as a customer-focused individual who excels at both strategic thinking and results-oriented execution.
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